🦄Coachella Activation🦄

Coachella has never seen so many unicorns.

Across two weekends, Starbucks brought back the iconic Unicorn Frappuccino, launched festival-native content in real time, and positioned the brand as both a destination and conversation driver. This created a flood of organic UGC day after day and massive social engagement. It became the hottest spot in the desert, the longest lines all weekend long and the #4 most talked about brand (only behind Barbie and the Biebers.)

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