The Chosen
Season 5 Launch
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year
2025
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location
global
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Paid media impressions
616,000,000
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year-over-year growth
24%
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opening weekend box office sales
18,200,000
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current box office sales
37,000,000
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Brazil and Spain
#2
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U.S.A., Mexico, U.K., Germany, netherlands, and australia
#3
For season 5, we aimed to break records at the box office and show how The Chosen isn’t just a faith series, but an epic history meant for the people of today.
To do this right, we partnered with photography icon Annie Leibovitz to create wholly original tableaus based on the Last Supper that had millions of global fans rethinking a moment of history they thought they knew. Then we brought them to the world with an OOH campaign that launched with a Times Square takeover.
To extend the world, we created YouTube series for the fans who eat up anything and everything from The Chosen.