Protein

Level up your favorite Starbucks with protein.

Hitting your macros shouldn't feel like a chore, so we made it feel like a delightful surprise. We turned a literal wall of wild postings into one that's giving protein Starbucks orders through a hidden service window. Behind the window was hype-woman Lil' Mo. From there, we launched a 360 campaign featuring the song "Level Up" by Ciara, amplified with creators and generating headlines with the brand's highest performing TikTok paid ad of all time.

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