Nike Kids
Playlist
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year
2023
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location
the internet
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Total Media
88
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Creators
57
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Views
100M+
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Likes
2.6M+
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Engagement Rate
11%
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Visits to Nike.com
1M+
Playlist was created with one goal: reach the least active generation and get them moving.
The series holds strong in letting kids reclaim the fun side of sports by owning the conversation and expressing themselves through play and activity. In its eleven seasons, Nike brought in surprise guest athletes, unexpected original games, fresh design, and more humor, all to create a pace that never took its foot off the gas. As Nike’s most-watched show on YouTube, Playlist is content on kid’s terms.