Starbucks
Super Bowl
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year
2026
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location
seattle, wa
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views
4,800,000
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Engagement
200,000
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sad patriots fans
11,500,000
Tall. Grande. Venti. Super.
A Super Bowl campaign without the TV buy, built around Seattle's biggest moment: a Seahawks takeover of the iconic Pike Place location, a Super Bowl rematch between Marshawn Lynch and Julian Edelman (only this time we handed it to Beastmode), DOOH and full-page newspaper placements that said everything in four words, and a free drink promotion for the Mondayest of all Mondays.
coffee run with marshawn lynch
