SXSW x Uber Eats

SXSW Most Talked About Brand

With performances from Billie Eilish, Khalid, and Virgil Abloh, and exclusive dinners with David Chang and Roy Choi, Uber Eats made a huge bet on SXSW. Knowing they needed their house to make a splash, we developed consumer activations, surprise drops, and social series for the event, publishing a massive amount of realtime content over four days to fuel the conversation.