Brand Social & Culture

Breathing new life into an aging millenial tech brand by reminding people: innovation doesn't have to be that serious.

"Yahoo still exists?!" Is the likely first thought of the millions of people who have seen our work over the past couple years. And we like it that way. Yahoo came to us with the most fun challenge an agency can get: Bring this brand back to the cultural zeitgeist by being fun, zany, and a little weird. The only rule, is that there are no rules.