Runners Helping Runners

The secret about running is that it's actually the biggest team sport in the world. So we built a world around this underground society, led by running's own zen master, Eliud Kipchoge.

Nike asked us to develop a creative platform for running that could last multiple years and span through the entire brand eco-system. To stand the test of time, we knew it had to be true to runners, and more importatly, propelled by them. Runners Helping Runners is a group with a simple mission: whether it’s five blocks or five miles, we’ll help you find your reason to run and help you get better. Since it’s conception, RHR has sprouted into productions globally, and shown how every sort of runner is there to help another. .