NIKE
COME THRU
A place where culture & community collide.
At Conscious Minds, we pride ourselves on bringing conviction, collaboration and craft into every project we take on. Joining forces with Nike, we created, “Come Thru,” a unique YouTube series championed by Black women creatives, designed for all women.
Today this ongoing series continues to inspire, connect, and serve Gen Z women through a mentorship mindset — cultivated with black women athletes, influencers, and voices of change.
There’s power in numbers: the first two episodes of Come Thru each have over 1M views and over 175,000 hours of watch time (that’s 20 years!). Our audience is 98% female, with 95% identifying as Gen Z women between the ages of 18-24 — making this series truly for her, by her.
MOVE HER,
MOVE THE WORLD
Come Thru is a first for our viewers; one specifically for them, addressing the real issues that not only directly impact them but reflect what they truly care about.
