NIKE
SWDC SPring ‘23
To celebrate the launch of her majesty’s latest Nike collection from the Serena Williams Design Crew, we created a social media playbook fit for the Queen, and gave thoughtfully selected fans and Nike diehards their proverbial flowers with curated seeding kits fit for the royal court.
Following the lead the SWDC was founded on, we go beyond the piece to give audiences the inside scoop behind the versatility, perspective and motivations for both the collection and designers who brought it to life. All the while giving followers a first look into the latest SWDC drop.
HOW DOES SERENA WILLIAMS AND THE SWDC MAKE THE NEXT GEN AWARE OF THEIR OWN POTENTIAL?
By bringing them into her world. From gowns to gear, we know Serena to be immaculately dressed. But behind every good garment, there’s an even better story.
By inviting audiences to take a peek into her life through her closet, not only did we reveal the latest SP22 collection, we reminded Serena’s fans + followers of the SWDC program’s origin story - a purpose-first approach to product.